The Lady Mountaineers basketball team was one of 33 winners in the NCAA Division I "Pack the House" Challenge the NCAA announced. "Pack the House" is a national effort in which conferences and institutions compete to build attendance. The NCAA Division I women's basketball marketing staffs selected a home game and designated that date as a "Pack the House" game with the goal of setting an attendance record. One winner from each of the 32 conferences and one from a group of independent institutions were named. The NCAA will award prizes and donate $500 to the nonprofit organization of each winning institution's choice. Appalachian State hosted 1,576 fans at its women's basketball game on January 23 against Davidson, one that saw the Black and Gold complete the season sweep of the Wildcats. The 1,576 Mountaineer faithful set a new Holmes Center attendance record for an ASU women's contest. ASU finished the 2009-10 campaign with a 19-12 overall record and 14-6 conference mark. The record is Appalachian's best since the 1995-96 season and the Mountaineers' first winning season since 2005-06.